the name's bond, james ford sony bond

Tuesday, November 21, 2006
last night, we jumped on the bandwagon and went to see bond.

it was a really good film, the first few scenes were fantastic (even
if slightly familiar seen as i'd watched many documentaries on 'how
they made the casino royale stunts')

the thing that made me chuckle was the blatant product placement by
anything sony or vaguely related to ford. at least the virgin plane
was supplemented with a cameo richard branson being frisked at the
airport security gate.

from the moment bond picks up his mondeo hire car in the bahamas,
every car you see in the film is a ford company one; range rovers,
jaguars, volvos and (of course) aston martins. though it was only
occassionally a bit annoying (the digital camera on the boat in
venice), it was actually quite funny.

hard sell doesn't even come close.

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This entry was posted on Tuesday, November 21, 2006 at 9:23 PM.
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:: Blogger JT commented Wednesday, November 22, 2006 12:32:00 PM

The Virgin placement caught my eye too. I would have happily accepted the two very obviously placed Virgin planes, but thought it was a step too far to have Richard Branson in it!

Overall though, thought it was a good film, but it didn't really seem like a 'Bond' film to me    



:: Blogger kez commented Wednesday, November 22, 2006 10:10:00 PM

Shit, Joe - you spotted the Virgin planes?! Who would have thought it..    



:: Blogger Unknown commented Wednesday, November 22, 2006 10:39:00 PM

Funnily enough the ad at the bottom of your comments page here?

Ford. Thanks google!

xXx    



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